In each programme, sellers are given just 90 seconds to demonstrate their product to an audience of 100 potential customers who each hold a voting handset; if the innovators manage to impress at least one of the 100 shoppers, they get a chance to pitch to a panel of big-name retailers who can make a potentially life-changing bulk order; if not they are spun off the revolving stage, making way for the next seller.
TV Show Air Date & Info for the UK
UK Channel: Channel 4
Buy It Now Trailer
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