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With exclusive access, this series explores the dizzying growth and frenzied expansion of Missguided – one of the UK’s largest online fashion retailers and reveals what life is like for their young, female dominated workforce. Nitin Passi, the company’s maverick owner, saw his Manchester based company go from zero turnover to over 200 million a year. But after eight years of enormous success, Missguided lost £26 million in 2017/2018. The series follows the brand as they double down their efforts and attempt a glitzy comeback – spending more than ever before to bring the business back to glory in 2019. Opening marquee stores, sealing multi-million-pound collaboration deals with A-List celebrities and continuing to do battle with its fashion house rivals.
TV Show Air Date & Info for the UK
UK Channel: Channel 4
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